VOWS are another mechanism by which a Broker can share MLS data with a consumer. In a normal office environment, if a consumer signs an agreement with the Broker and becomes a "client", then that Broker may share MLS data with the client. This principle is the driver behind the concepts of VOWs. There are many formal definitions of a VOW, buts here's how we like to define them: A Virtual Office Web site is presentation of a Broker's business on the Internet. Its not about advertising or marketing - its is an on-line representation of the Broker. Just as in real office, if a consumer signs an agreement with the Broker, the Broker can then provide access to MLS data through their web site. The critical point here is that in order to view the MLS data a consumer must be a "client". This mirrors the same policies as exist in a physical office. The Difference Between VOW and IDX With a VOW, a consumer has to essentially sign up and become a "client" in order to view listings data. With IDX there are no mandatory barriers.
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VOWs
(Virtual Office Web sites)